Who Shapes the Gender Stories in 2025: Media narratives in the diversity and inclusion debates

Across Europe, stories about gender are reshaping online spaces, everyday life, and even policies. Media play a central role: while only 30% of quoted expert sources are women, men remain dominant as political, economic, and scientific voices. At the same time, polarising discourses (from “red pill” pipelines to anti-gender campaigns) circulate alongside feminist and queer struggles for equality.

This Erasmus+Days webinar, inspired by Future Narratives and the CERV project WE Frame, brings together youth workers, researchers, and activists from different Erasmus+ projects to explore how gender is negotiated in today’s media, and how storytelling can be used to counter disinformation and reclaim narratives for inclusion.